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Terms of Service Agreement

Last updated on the: 17th of December 2023. 


Please read these Terms and Conditions carefully before using Our Service.


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of these Terms and Conditions:

  • Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

  • Country refers to the territory of United Kingdom

  • Company (referred to as either "the Company", "We", "Us", "Our" or "Virtue" in this Agreement) refers to Pledger Giving Ltd, a UK registered company number 13162064, company address 182 Lea Bridge Road, London, England, E10 7LN.

  • Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.

  • Service refers to the Website. 

  • Terms and Conditions (also referred as "Terms" or "Terms of Service") mean these Terms and Conditions that form the entire agreement between You and the Company regarding the use of the Service. 

  • Third-party Social Media Service means any services or content (including data, information, products or services) provided by a third-party that may be displayed, included or made available by the Service.

  • Website refers to Virtue, accessible from

  • You (referred to as either "You", "User" or  "Merchant") means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.


These are the Terms and Conditions governing the use of this Service and the agreement that operates between You and the Company. These Terms and Conditions set out the rights and obligations of all users regarding the use of the Service.

Your access to and use of the Service is conditioned on Your acceptance of and compliance with these Terms and Conditions. These Terms and Conditions apply to all visitors, users and others who access or use the Service.

By accessing or using the Service You agree to be bound by these Terms and Conditions. If You disagree with any part of these Terms and Conditions then You may not access the Service.

You represent that you are over the age of 18. The Company does not permit those under 18 to use the Service.

Your access to and use of the Service is also conditioned on Your acceptance of and compliance with the Privacy Policy of the Company. Our Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your personal information when You use the Application or the Website and tells You about Your privacy rights and how the law protects You. Please read Our Privacy Policy carefully before using Our Service.​

Links to Other Websites

Our Service may contain links to third-party web sites or services that are not owned or controlled by the Company.

The Company has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that the Company shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods or services available on or through any such web sites or services.

We strongly advise You to read the terms and conditions and privacy policies of any third-party web sites or services that You visit.


We may terminate or suspend Your access immediately, without prior notice or liability, for any reason whatsoever, including without limitation if You breach these Terms and Conditions, if we believe Your activities to be unlawful, unethical and/or intended to harm yourself or another person.

Upon termination, Your right to use the Service will cease immediately.

Limitation of Liability

Notwithstanding any damages that You might incur, the entire liability of the Company and any of its suppliers under any provision of this Terms and Your exclusive remedy for all of the foregoing shall be limited to the amount actually paid by You through the Service or no more than 100GBP if You haven't purchased anything through the Service.

To the maximum extent permitted by applicable law, in no event shall the Company or its suppliers be liable for any special, incidental, indirect, or consequential damages whatsoever (including, but not limited to, damages for loss of profits, loss of data or other information, for business interruption, for personal injury, loss of privacy arising out of or in any way related to the use of or inability to use the Service, third-party software and/or third-party hardware used with the Service, or otherwise in connection with any provision of this Terms), even if the Company or any supplier has been advised of the possibility of such damages and even if the remedy fails of its essential purpose.

"AS IS" and "AS AVAILABLE" Disclaimer

The Service is provided to You "AS IS" and "AS AVAILABLE" and with all faults and defects without warranty of any kind. To the maximum extent permitted under applicable law, the Company, on its own behalf and on behalf of its Affiliates and its and their respective licensors and service providers, expressly disclaims all warranties, whether express, implied, statutory or otherwise, with respect to the Service, including all implied warranties of merchantability, fitness for a particular purpose, title and non-infringement, and warranties that may arise out of course of dealing, course of performance, usage or trade practice. Without limitation to the foregoing, the Company provides no warranty or undertaking, and makes no representation of any kind that the Service will meet Your requirements, achieve any intended results, be compatible or work with any other software, applications, systems or services, operate without interruption, meet any performance or reliability standards or be error free or that any errors or defects can or will be corrected.

Without limiting the foregoing, neither the Company nor any of the company's provider makes any representation or warranty of any kind, express or implied: (i) as to the operation or availability of the Service, or the information, content, and materials or products included thereon; (ii) that the Service will be uninterrupted or error-free; (iii) as to the accuracy, reliability, or currency of any information or content provided through the Service; or (iv) that the Service, its servers, the content, or e-mails sent from or on behalf of the Company are free of viruses, scripts, trojan horses, worms, malware, timebombs or other harmful components.

Disputes Resolution

If You have any concern or dispute about the Service, You agree to first try to resolve the dispute informally by contacting the Company.

Governing Law

Should legal action be required, these Terms shall be governed by the laws of England and the parties submit to the exclusive jurisdiction of the Courts of England and Wales.

Our Purpose 


Virtue enables online business to support amazing causes in innovative and engaging ways. It is generous merchants like you and our passion for creating an on-line ecosystem where giving is the norm for digital businesses that inspire Virtue to do what we do.


Virtue enables merchants to discover Causes, donate to their chosen causes from product sales and empower their shoppers to donate after purchase. With Virtue merchants can see and track impact of their giving, administer donations and incorporate giving through out their eCommerce site. 

We follow and expect our Users to follow the Virtue Ethical Framework. At the core of this ethical framework are the ideals of transparency and fairness. Everyone is different but we want to unite the Virtue community behind some simple core principles that promote sustainability, social justice and harmony.

Should We believe that the Service is being used outside of it's Purpose and/or that the principles behind the Ethical Framework outlined above are not being honored by You, we reserve the right to revoke Your account immediately and without notice. 

Virtue Assets and Causes 

Using Virtue Assets 

Assets are image and text content as well as features associated with Virtue. While we are committed to giving Virtue Users a reasonable amount of notice in cases where major feature releases and feature changes may occur, we preserve the right to change Virtue assets at any time. 

When using the Service, Your use of the Charity and Causes' assets is limited to content available via Virtue widgets. To use any of the Cause's brand assets outside of what's available on Virtue - please contact the Cause/Charity directly. 

Working with Causes and Charities on Virtue platform

Virtue platform allows merchants to connect with and donate to registered For-Good Organizations, and manage payments. While Virtue teams perform due diligence on each and every featured Cause on the platform, we can not and will not be held liable for the Causes' actions outside of Virtue platform. As well as our featured causes, merchants can support causes from our eco-system of 20,000+ UK for-good organizations, 

From August 2022 majority of the store and customer donations will be processed by PayPal  as a part of Virtue's partnership with the PayPal Giving Fund. (PPGF). This means your donations will automatically go to PayPal Giving Fund on the 20th of the month and will then be sent to the Charity. It may take up to 45 days for your Charity to receive funds. In rare cases PayPal Giving Fund may not be able to send your donations to the Charity. See full policies for PayPal Giving Fund UK. These policies apply when supporting PayPal Giving Fund partner Charities via Virtue. 


On payout day, you may be prompted to create/connect a PayPal account to ensure automated donations reach your causes. PayPal fee for processing donations is 1.4% +20p on the monthly donation, which will be taken out of your total giving amount. Virtue is incredibly excited to partner with PayPal Giving Fund to enable stores to find the perfect causes from our eco-system of 20,000+ UK for-good organisations. ​​

If you are supporting a PayPal Giving Fund Charity you are officially raising donations for the PayPal Giving Fund to benefit your chosen Charity. This means you also agree to share the following information with the shoppers either by applying Virtue widgets or by adding this information to appropriate pages on the website and to any marketing : 

Details of Donation. You and each Participating Charity designated by you to benefit
from a Partner’s Sale agree that you determine:

● which Participating Charity will benefit from your Donation (subject to the
power of the PPGF UK to redirect your Donation); and
● how much of the proceeds from the Partner’s sale will be donated as your
● how much of the proceeds from the Partner’s sale will be donated as your


Statement of donation. You will make a statement to prospective buyers that you will donate the Donation to PPGF UK for the benefit of the Eligible Charity selected. (This statement fulfils a responsibility you have under the Code of Fundraising Practice promulgated by the UK Institute of Fundraising.)

Charity/Cause specific terms. By fundraising for the selected Causes/Charities You agree to any special terms imposed by the Cause/Charity. Such terms, if present, are outlines in-App during on-boarding. 

You also agree to the following: 

Books and records. When you designate an Eligible Charity to receive a Donation that Eligible Charity may, on request, inspect your books, documents and records relating to that Eligible Charity and Donation. You agree to cooperate with the Eligible Charity in agreeing the time, place and circumstances of this inspection. PPGF UK may fulfil this responsibility on your behalf with respect to records about your Donation that it holds. (This clause fulfils a responsibility you have under the Code of Fundraising Practice promulgated by the UK Institute of Fundraising.)

Paying your Donation. You agree to pay a Donation to PPGF UK as soon as reasonably practicable after sale of the listed item and in any case before payment of your Donation becomes overdue. (This clause fulfils a responsibility you have under the Code of Fundraising Practice promulgated by the UK Institute of Fundraising.)

Protecting the charity. You agree not to do anything that will bring, or be likely to bring, the Eligible Charity into disrepute. You also agree to refrain from representing that the Charity endorses or approves of your goods, services or activities. You agree to reimburse the Eligible Charity for any cost, loss, or liability it suffers as a result of your breach of this Agreement.

Your chosen Charity may receive donations outside of the PayPal Giving Fund. Please get in touch with Virtue to find out how your chosen Charities receive donations. 

Should there be any breaches to the above terms, the service may be discontinued immediately and the store owner notified.  

Customer donations feature 

As of 22nd of September 2021, merchants can enable shoppers to donate to a causes. The donation will be added to the shopper's order as a product. 

Customer donation totals will show in a separate column of the merchant's Payouts screen in Virtue, however, all donations, including the customer donations, will be passed onto to the the cause from You as a business.

Since donations are set up as a product in eCommerce platforms there may be a fee on the donation product. Please contact your eCommerce platform directly to understand product fees. ​

Fundraising compliance 

Through our partnership with the PayPal Giving Fund UK, merchants can support 20,000+ UK causes and Charities on Virtue from product sales, condition to terms outlined in this Agreement.


Some of our cause partners have a direct partnership with Virtue outside of PayPal Giving Fund. Please email to find out more about how funds reach your chosen cause/s and how we work with them. 

If You are fundraising for a non-UK organization and/or selling outside of UK, Virtue can not ensure compliance in every case. It is the User's responsibility to ensure that the Service meets compliance obligations in the territory fundraised in and a compliant relationship exists between the User and the Charity fundraised for. 

Adding your own Causes and Organizations to Virtue

User is responsible for communication with, fundraising permissions, compliance and funds transfer to Causes/Organisations added to the platform by the User and when added by Virtue following the User's guidance. Virtue does not take responsibility for any potential disputes, damages or loss resulting from Users fundraising for for Causes/Organizations that they add to Virtue. 


If any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law and the remaining provisions will continue in full force and effect.


Except as provided herein, the failure to exercise a right or to require performance of an obligation under this Terms shall not effect a party's ability to exercise such right or require such performance at any time thereafter nor shall be the waiver of a breach constitute a waiver of any subsequent breach.

Translation Interpretation

These Terms and Conditions may have been translated if We have made them available to You on our Service. You agree that the original English text shall prevail in the case of a dispute.

Changes to These Terms and Conditions

We reserve the right, at Our sole discretion, to modify or replace these Terms at any time. If a revision is material We will make reasonable efforts to provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at Our sole discretion.

By continuing to access or use Our Service after those revisions become effective, You agree to be bound by the revised terms. If You do not agree to the new terms, in whole or in part, please stop using the website and the Service.

Contact Us

If you have any questions about these Terms and Conditions, You can contact us:

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