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Instant social impact on your store

Build a brand customers love. Join the 1000s of retailers, causes, and shoppers using Virtue to make a difference!​

Working with change makers like you

Sustainable brands
eCommerce charity donations

The 3 steps to giving with Virtue

Select your causes

Choose from over 20,000 causes. Select causes that best align with your brand and shoppers’ values

Choose how you give

Give as a store, empower shoppers to make a difference, upsell with impact

Start selling with impact

Build a brand customers love. Join the 1000s of retailers, causes, and shoppers using Virtue  

Features of the Virtue giving app


With Virtue you can select up to 3 causes to support. You can choose from our featured causes, or find your perfect match from over 20,000 registered UK organisations.

eCommerce charity fundraising

Give your way

There are 3 ways to give with Virtue. You can give as a store, you can empower your customers to give directly to your causes post purchase, or you can make even more of an impact for your causes with upsell giving.

Track and share your impact

You can track your impact using our analytics dashboard, and share it with your customers using our impact tracking widgets. They automatically calculate your impact in real time so you can instantly celebrate giving milestones with your customers.

Over 20,000 causes to choose from


Need a custom integration?

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What our customers say

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Great app and works smoothly with our store. We had a few questions on the go and the team is soo helpful and responsive! And the whole idea about selecting different charity causes is just great our customers also love it!

Jane Gun Activewear

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Such a great initiative to add to our online store. Very easy set up and help if you need it.

I like how customers get to interact with your chosen charities and decide who to donate to. Highly recommended.

London Lido

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So easy to set up and get donations collected instantly.

A really great collection of charities too.

Plus a great team thank you...!

Jane Gun Activewear

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Want to start giving?

Great! Getting started with the Virtue giving platform is quick and easy. If you have a shopify store, all you need to do is click the button below to head straight to the Shopify App store to install!

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