top of page

Store Donations Campaign Type 

Is there a minimum donation value?

No there is no minimum required from a store to start giving. You can set up giving amounts that work best for your store. More about Payouts.

How is my store's giving from product calculated?

If you are giving from Product Sales

The percentage or £ amount you chose to donate to charities will be taken out of each eligible product/order price when purchased.

If you are giving from Orders

Released in April 2022: The percentage or £ amount you chose to donate to charities will be taken out of each Order when at least one eligible product is in that order. This is the Order value total after tax and discounts.

How does donation capping / limiting donation amounts work?

The cap will ensure your monthly donations don't over the capped amount. Your first month is 30 days  post Virtue activation in your store. Post purchase pop up widget will no longer be visible to your customers if your cap for the month is reached unless you update your cap to a higher amount. 


Can I change my donation values later on?

Yes you can. However, if you change your monthly cap to a lower amount than what has already been donated for that month, you will still be required to pay out to the charities these amounts. 

Customer Donations Campaign Type 

How much can customers pledge to my causes?

You will be able to set 3 donation amounts for your customers to choose from. Customers will choose 1 of the 3 amounts at the end of the purchase. The final amount you see in the Payout screen has the Shopify payment fee deducted. More about Customer Donations here. 

Upsell with donations Campaign Type 

How is my giving calculated?

The amount your store gives depends on your settings and the customers' order value. You can select unlimited levels of giving incentives vs order values. 


When will I start getting charged for pledges made in my store?

You will be changed on the 20th and prompted to create / connect a PayPal account if you are giving to Charities that are PayPal partners. We are partnered with the PayPal Giving Fund to ensure your store's donations reach Charities automatically each month. 

Both your customer and store donations are considered as B2B donations by the Organisation you are donating to. 

Can't find answers in support documentation? We would love to help you get started with Virtue. Flick us an email to or use Chat (bottom right) to get hold of support.

bottom of page