Virtue Signalling is an attempt by a person or brand to show good character by supporting a cause.

Discounts have long been a way for a store to incentivize new customers to purchase items. However, they might not be enough to bring custom

Cause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good

Kitchen Provisions started back in 2017 combining their unique personalities and a harmony of recipes, ingredients and kitchen... provisions

When we first heard about the invasion in Ukraine, Overtone brewing was the first store to sign up to Pledger to support British-Ukrainian A

With over 1,000,000 in the world. How can you tell if your business is supporting the 'right one'?

The majority of customers reported enjoying it when a retailer asks them to donate to charity at checkout. Should you be asking your...

Recommended Causes eCommerce success metrics Trading Strategies Set up a Giving Campaign with Pledger Spotlight Causes this Christmas The...

Pledger's new customer donation app allows online stores like One Water to donate to charity with post-purchase donations

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