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    Authenticity and Virtue Signalling
    Westen MacIntosh
    • 4 days ago
    • 4 min

    Authenticity and Virtue Signalling

    Virtue Signalling is an attempt by a person or brand to show good character by supporting a cause.
    Customer Loyalty: Donations Or Discounts?
    Westen MacIntosh
    • May 9
    • 2 min

    Customer Loyalty: Donations Or Discounts?

    Discounts have long been a way for a store to incentivize new customers to purchase items. However, they might not be enough to bring custom
    Cause Marketing With Social Impact
    Westen MacIntosh
    • May 7
    • 2 min

    Cause Marketing With Social Impact

    Cause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good
    Kitchen Provisions - Impact, Steel, and Sex Appeal?
    Westen MacIntosh
    • Mar 30
    • 3 min

    Kitchen Provisions - Impact, Steel, and Sex Appeal?

    Kitchen Provisions started back in 2017 combining their unique personalities and a harmony of recipes, ingredients and kitchen... provisions
    Overtone Brewing - Supporting Ukraine With Craft Beer
    Westen MacIntosh
    • Mar 27
    • 3 min

    Overtone Brewing - Supporting Ukraine With Craft Beer

    When we first heard about the invasion in Ukraine, Overtone brewing was the first store to sign up to Pledger to support British-Ukrainian A
    How To Pick the Right Cause for Your Business?
    Sargam Marwah
    • Mar 23
    • 4 min

    How To Pick the Right Cause for Your Business?

    With over 1,000,000 in the world. How can you tell if your business is supporting the 'right one'?
    70% of Millennial Consumers Like Giving to Causes at Checkout
    Westen MacIntosh
    • Nov 17, 2021
    • 2 min

    70% of Millennial Consumers Like Giving to Causes at Checkout

    The majority of customers reported enjoying it when a retailer asks them to donate to charity at checkout. Should you be asking your...
    7 Strategies to Grow eCommerce Sales this Christmas
    Mariya Kupriyenko
    • Nov 9, 2021
    • 3 min

    7 Strategies to Grow eCommerce Sales this Christmas

    Recommended Causes eCommerce success metrics Trading Strategies Set up a Giving Campaign with Pledger Spotlight Causes this Christmas The...
    One Water X Pledger Customer Donation App
    Westen MacIntosh
    • Oct 26, 2021
    • 2 min

    One Water X Pledger Customer Donation App

    Pledger's new customer donation app allows online stores like One Water to donate to charity with post-purchase donations
    Get the Most out of Pledger I For Retailers
    Pledger
    • Sep 24, 2021
    • 3 min

    Get the Most out of Pledger I For Retailers

    Many of you will already have some great marketing and optimization strategies, but if you need some ideas this post is here to help you get

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