Westen MacIntosh4 days ago4 minAuthenticity and Virtue SignallingVirtue Signalling is an attempt by a person or brand to show good character by supporting a cause.
Westen MacIntoshMay 92 minCustomer Loyalty: Donations Or Discounts?Discounts have long been a way for a store to incentivize new customers to purchase items. However, they might not be enough to bring custom
Westen MacIntoshMay 72 minCause Marketing With Social ImpactCause Marketing is like Karma. If you do good then good things will happen to you. All brands should consider giving back because it's good
Westen MacIntoshMar 303 minKitchen Provisions - Impact, Steel, and Sex Appeal?Kitchen Provisions started back in 2017 combining their unique personalities and a harmony of recipes, ingredients and kitchen... provisions
Westen MacIntoshMar 273 minOvertone Brewing - Supporting Ukraine With Craft BeerWhen we first heard about the invasion in Ukraine, Overtone brewing was the first store to sign up to Pledger to support British-Ukrainian A
Sargam MarwahMar 234 minHow To Pick the Right Cause for Your Business?With over 1,000,000 in the world. How can you tell if your business is supporting the 'right one'?
Westen MacIntoshNov 17, 20212 min70% of Millennial Consumers Like Giving to Causes at CheckoutThe majority of customers reported enjoying it when a retailer asks them to donate to charity at checkout. Should you be asking your...
Mariya KupriyenkoNov 9, 20213 min7 Strategies to Grow eCommerce Sales this Christmas Recommended Causes eCommerce success metrics Trading Strategies Set up a Giving Campaign with Pledger Spotlight Causes this Christmas The...
Westen MacIntoshOct 26, 20212 minOne Water X Pledger Customer Donation AppPledger's new customer donation app allows online stores like One Water to donate to charity with post-purchase donations
PledgerSep 24, 20213 minGet the Most out of Pledger I For RetailersMany of you will already have some great marketing and optimization strategies, but if you need some ideas this post is here to help you get