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Anatomē - A healthier world with the modern apothecary

Updated: Aug 31, 2023

Anatome is helping people to live happier and healthier lives as a modern apothecary. They are also supporting some great charitable organisations with their business.

Anatome London Apothecary Shopify

About Anatomē

Anatome was inspired by a love and passion for health and wellness. Brendan Murdock founded the company after years of working in industries focused on skincare, perfumes, and food. He noticed that the market was saturated with low-quality products and decided to take things into his own hands.

Using only high-quality ingredients, Anatome exists to serve the next generation of consumers looking for supplements to support their everyday lives.

Brendan Murdock founder of Anatome London

A lot has changed in the last 20 years, with Anatome offering a multitude of products to support everything from sleep quality and gut health, to menopause and focus.

With so many items to choose from, Anatome even has online quizzes and in-person consultations to ensure customers find the right products to meet their needs.

Anatome London health

Ethics and Values

Anatome's values are focused on wellness - which they stress can only be achieved through a combination of emotional and physical well-being.

As a business, not only do they focus on sustainability in their products and supply chain, but they actively support and engage with arts, culture, sports, and community.

and with this, they support a number of charitable organisations

Anatome London Products

How Anatome supports Causes with impact

Anatome London charity donations

Since they first signed up with Virtue - Anatome has supported a number of initiatives including; Little Lifts, World Land Trust, Mindout, Rainbow Railroad, and Crisis.

From multi-cause campaigns where customers choose which of the brand's selected causes they would like Anatome to give to from their order, to more recent campaign where the brand gives to their chosen cause when order value reaches a pre-defined point.

eCommerce charity fundraising

If you like the work Anatome is doing and would like to do something similar with your online store, check out our eCommerce integrations for Shopify, WooCommerce, and Magento!


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