Apparel with a difference: how Holy Cow collab with UK's much-loved Causes to make a difference
Updated: Dec 13, 2021
Holy Cow is a ready-to-wear fashion brand on a mission to change the world, one design at a time. Founded in 2020 by Nat and her mother Sue, Holy Cow partners up with causes like Crisis, The Cystic Fibrosis Trust, Rainbow Railroad, and The Children's Society to design collections where a 20% proportion of the price goes to the charity partner. As Nat wanted to create something more than just another online clothing store and to ensure that their brand had a purpose.
Holy Cow's Crisis Collection
Holy Cow was born with the idea of supporting charities and reminding people that fashion could have a purpose and a social consciousness.
From the left: Nat & Sue
Sue is the designer and produces around 3 designs per charity. The designing process if always a collaborative journey with the charity as Holy Cow ensures that the t-shirts represent the charity how they would like to be represented. The first charity Holy Cow helped fundraise for was the Cystic Fibrosis Trust. Nat’s daughter’s friend (Henry) was born with Cystic Fibrosis, making this charity very close to her heart. In essence, this is how the concept of Holy Cow was born as Nat and Sue wanted to create a specific t-shirt that related to the Trust and that could help fundraise for the charity. Ever since then, Holy Cow have collaborated with Crisis, The Children's Society, and Rainbow Railroad and are on their way to making a large impact with further charities.
Snippet from the Cystic Fibrosis Trust colab
Reflecting on how Pledger App has helped them achieve their goals, Nat mentioned that they wouldn’t be able to do this without Pledger. Pledger allows Nat to track the donations on a per item basis which makes it very easy for her to track their donations and have a clear idea of how much they have raised for the charity.
Check out Holy Cow online store & give them some heat! We can't wait for new for-good collections from this brand.
by Kavya from Pledger