• Westen MacIntosh

Empowering Women with Pink Clouding

Pink Clouding is the ultimate clothing brand designed to empower women to express their rebellious side with playful, affordable, and unapologetic pieces. The brand is real life, real talk, and really funny!



Why Pink Clouding?


Urban Dictionary sums it up best. Pink CLouding is 'Pretending everything is okay to everyone when it really isn't.' The world is not a fair place, but some people choose to put on a brave face and make the most of it.

With pink glitter backgrounds and ironic slogans, Emma Parker founded Pink Clouding to support causes and give women an outlet to be their truest selves. She has built up a community of hundreds of women who are all using their voices to give back and make the world a funnier, happier, and swearier place.


Note to the reader: swearier is characterized by or involving the use of swearwords as defined by Colin's online dictionary.

Emma Parker - a Badass Woman


What Causes Are They Supporting?


Pink Clouding both, directly and indirectly, supports a number of charitable causes including:



But she doesn't stop there...


Beyond donating revenue to causes, Pink Clouding has also supported Women in Business by offering workshops to help female-powered small businesses succeed.


It was easy to talk to other people and get their opinions on your branding ideas, as well as having a laugh and a general good time! Would highly recommend, 11/10!" - Emma Goodson, Pin Clothing

How Are They Fundraising?


While most fundraising shops will select items in the store to support a cause, Emma takes it a step further and actually designs products centered around the causes she wants to support.


A few of the cause-centric ranged on Pink Clouding Include:



Pink Clouding is ensuring that 10% of sales from select ranges go to charity.



Beyond the store donations, Pink Clouding is also using the Pledger Customer Donation App. Giving everyone who shops at Ping Clouding the ability to donate a few extra quid to one of the shop's selected charity partners.

How Does Pledger Work?


At Pledger, we keep things simple. As a shop, you can either give a portion of your sales directly to a charity, or you can ask your customers to give a little at the end of their purchase (or both). The app is easy to add to your online store, and just as easy to use. We take care of the compliance, payments, and impact tracking so you don't have to.


If you have any questions about Pledger, reach out to us directly at support@pledger.co



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