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Loyalty points as a source for good with FreshGround 🙏

Updated: Jan 8

FreshGround Office Coffee since 1982!

FreshGround stands out as a leader in workplace drink solutions, offering a one-stop-shop for all coffee needs. They've got it covered from top-notch bean-to-cup machines to high-quality coffee beans.

Giving back with Loyalty Points

Recently, we (Virtue) have had the opportunity to support FreshGround as they incorporate giving back into their Customer CoffeeClub Store - where customers can redeem CoffeeClub points towards direct donations to charities instead of products.

Fresh Ground Store

100 CoffeeClub Points can be redeemed for a £10 donation to any causes - Rapid Relief Team, Great Ormond Street Hospital, East Anglian Air Ambulance.

Charity Donations Loyalty Store

With each cause having its own page where shoppers can see more information

Donating to GOSH Charity

FreshGround is making brand loyalty go further by offering customers the opportunity to make an impact.

We love this!


If you also love the work FreshGround are doing and would like to do something similar with your online store, check out Virtue eCommerce App for for Shopify, WooCommerce, and Magento!

eCommerce charity fundraising


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