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How to Raise Charitable Donations from Companies?

Donations from Companies

What is Corporate Giving?


Corporate giving - involves donations made by companies to support various social, environmental, and charitable causes.


Unlike individual donations, corporate giving is often part of a company's wider corporate social responsibility (CSR) strategy, which aims to positively impact society while enhancing the brand's image and value to customers and stakeholders. It’s a win-win: companies contribute to social good and, at the same time, bolster their own reputation and employee satisfaction.


Recent studies, including one by Cone Communications, show that more than 85% of consumers have a more positive image of a company that supports a cause they care about. This statistic underscores the mutual benefits of corporate giving, encouraging more companies to engage in philanthropy.


Pro-tip: When seeking donations, highlight how supporting your cause can align with a company's CSR goals and brand values.


The Benefits for Companies


The benefits of corporate giving for companies are multifaceted. Firstly, it significantly boosts a company’s image and brand perception among conscious consumers. In an era where consumers are more conscious about where they spend their money, being seen as a socially responsible company can set a brand apart from its competitors. Brand differentiation is crucial in today’s saturated markets, and philanthropy is an effective way to achieve it.


Moreover, engaging in corporate giving can improve employee morale and attract talent. Many people wish to work for companies that are actively involved in making a difference. Providing employees with opportunities to contribute to charitable causes can enhance job satisfaction and loyalty, which are essential for retaining top talent.


Pro-tip: If you're approaching businesses for donations, make sure to convey the internal benefits they could gain, such as improved employee engagement and a stronger employer brand.


Examples of Corporate Giving


Corporate giving can take many forms, from financial donations to in-kind contributions and volunteering.


For instance, Google's philanthropic arm, Google.org, donates millions each year towards global crises, social issues, and local community initiatives. Similarly, Microsoft’s employee giving program matches donations made by employees and provides paid time off for volunteering, which amplifies the impact of individual contributions.


Some of the most impactful examples of corporate giving are involved when retail businesses choose to give back. Whether it be all year as part of 1% for the Planet or part of an awareness days campaign, giving back as a brand is a great way to make a splash and connect with customers.


1% for the planet

How to Approach Companies for Donations


Identifying Potential Donors


When you're on the lookout for potential donors, the first step is understanding which companies are likely to give. Begin by researching businesses in your area or within your network that have a history of philanthropy. Companies that align with your cause or have a corporate responsibility program are your best bets.


  • Look for alignment - Choose companies whose corporate values align with your cause. If you’re an environmental charity, for instance, approach companies with sustainability at their heart.

  • Research past donations - A company's history of giving can be a good indicator of future donations. Check their website or news releases for any mention of previous charitable activities.


Pro-tip: Utilise professional networking sites and business directories to widen your search. Tools like LinkedIn can provide valuable insights into a company’s culture and philanthropic interests.


Finding the right match is crucial. According to the Charities Aid Foundation, businesses are increasingly looking to support causes that resonate deeply with their corporate ethos and values. This strategic approach to philanthropy not only benefits the charities but also helps companies to enhance their brand loyalty and employee satisfaction.


  • Network - Never underestimate the power of networking. Attend business events, join relevant forums online, and engage in community activities to make connections that could lead to potential donations.


Add Clear Value


The key to a successful pitch is to be concise, compelling, and to the point and adds clear value. Tailor your pitch to the company you are approaching by demonstrating a clear understanding of their mission, values, and how your cause aligns with them.


  • Personalise your approach - Address your pitch to the right person within the company, using their name. A personalised approach goes a long way.

  • Showcase the impact - Highlight how their contribution will make a difference. Use specific examples or success stories to illustrate the point.


Your pitch should answer the question, “Why should this company care?” Show them the value in supporting your cause, whether it’s enhancing their brand, fulfilling their corporate social responsibility, or engaging their employees in a meaningful way.


  • Be precise - Include facts and figures that reinforce the importance of your cause and the tangible difference their support could make. However, keep it brief to maintain their interest.


Pro-tip: Incorporate testimonials or endorsements from other companies that have supported your cause. This can significantly increase your credibility and appeal.

Building Corporate Partnerships

Persistence without being pushy is key in following up with potential donors to build corporate partnerships. If you haven’t received a response, a gentle reminder via email or a phone call can keep your proposal top of mind.


  • Timeliness - Follow up within a week after your initial pitch to keep the momentum going. Be respectful of their time and appreciative of their consideration.


Building a relationship goes beyond securing a one-time donation. It’s about creating a partnership that can grow over time.


  • Express gratitude - Always send a thank you note upon receiving a donation, no matter the size. Personalised thank-you messages make donors feel appreciated and pave the way for future contributions.

  • Keep them updated - Share regular updates on how their donation is making an impact. This not only shows transparency but also keeps donors engaged and inclined to support again.


Pro-tip: Invite donors to events or offer them a chance to see their contributions in action. This can deepen their connection to your cause and encourage ongoing support.


Leveraging Technology for Fundraising


Technology is transforming charitable giving for businesses. Innovative platforms simplify integrating giving into their model, allowing them to easily align with causes and choose donation methods. This fosters brand loyalty by engaging customers in their philanthropy while bridging the gap between businesses and charities for a more impactful giving experience.


Virtue


Virtue ignites charitable giving for businesses! This innovative app streamlines donations, letting companies seamlessly champion causes they believe in. It's a win-win: businesses boost brand loyalty by engaging customers in their philanthropy, while charities receive impactful support with minimal effort.


Virtue Charity

Work for Good


Work for Good facilitates partnerships between businesses and charities. Their streamlined approach makes charitable giving easier for businesses to integrate into their operations. This benefits both sides: businesses can support causes they care about, and charities receive sustainable funding.


Work for Good

PayPal Giving Fund


PayPal Giving Fund fosters collaboration between donors and charities. Their platform simplifies the donation process, making it easier for individuals to support causes they care about. This benefits both sides: donors can donate with confidence, and charities receive donations without fees.


Note: Virtue is a tech partner of the PayPal Giving Fund. This means that businesses and charities using Virtue benefit from the PPGF agreements and the technology of Virtue!


PayPal Giving Fund

Frequently Asked Questions


How do I get donations from companies?

  • Research and identify businesses aligned with your cause.

  • Craft a compelling pitch highlighting mutual benefits.

  • Reach out through formal channels (emails, letters).

  • Offer various giving options (sponsorships, in-kind donations).

  • Build and maintain strong relationships.


How do you ask for charity donations?

  • Clearly explain your charity's mission and impact.

  • Personalise your request to connect with the donor.

  • Offer simple and secure donation methods.

  • Recognise and thank donors publicly and personally.

  • Keep donors updated on your progress and achievements.


Can you claim charitable donations as a business expense?


Yes, businesses can often claim charitable donations as an expense, reducing their taxable income. However, the rules can vary by country, so it's important to consult with a tax professional to understand local regulations and benefits.


How do organisations get donations?

  • Leverage social media and online crowdfunding platforms.

  • Host fundraising events and campaigns.

  • Apply for grants and corporate sponsorships.

  • Utilise technology like donation apps and software.

  • Engage the community through volunteer activities and public speaking.



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