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World Bicycle Relief X One Less Car Collaboration

Updated: Nov 20


World Bicycle Relief helps people conquer the challenge of distance through the power of bicycles. Here is more about them and how retailer One Less Car are supporting their mission from every sale.


World Bicycle Relief partner with remote communities around the World to provide good quality Buffalo Bicycles to students, health workers and entrepreneurs. This in turn helps create long lasting sustainable change by breaking the cycle of poverty.



In developing regions of the world, millions of people walk for miles each day just to survive. On foot, individuals race against the sun to complete everyday tasks. Distance is a barrier to attending school, receiving healthcare, and delivering goods to market.


Designed by World Bicycle Relief, the Buffalo Bicycle isn’t your typical bike. While most of the world’s bicycles are lightweight, complex and made for recreation, we designed the Buffalo to meet the pressing needs of people in rural regions of developing countries. Our collaboration with industry leaders reflects a commitment to creating a stronger, simpler, and sustainable bicycle that can withstand harsh rural conditions.



One Less Car shop was Founded by Michelle Brideau who started cycling as a beginner in 2014. When she started cycle commuting in London, she quickly found that there weren’t any shops geared up for what she needed as a commuter, the focus was always on the sport of cycling. So she started One Less Car, an online shop for those who use their bikes for transport. One Less Car is filled with carefully curated, tried and tested products from independent businesses that care about quality long-lasting products and at the right price point. The store is perfect for beginner cyclists who want get gear that actually works without having to thrift through endless internet pages.

Now a keen cyclist, Michelle keeps a vlog of her cycling journeys (including her trip across Canada which features camping near bears - videos here). Though years of trial and error, she has built up her own knowledge of what actually works. as well as making a lot of friends along the way.


One Less Car partnered with Pledger App to donate a portion of all product sales to the life changing mission and work of the World Bicycle Relief. If cycling and shopping with a mission if your thing - check them out here!


💙 Pledger Team

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