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Clean the Oceans with Every Purchase

Dedicate a portion of sales towards some great plastic clean up initiatives with Virtue

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Working with change makers like you

Save the Oceans with every purchase

Select a plastic offsetting initiative on Virtue

We partner with a number of plastic clean up initiatives including Plastics for Change and Seven Clean Seas

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Choose how much plastic you want to offset

Clean up a set amount of plastic with every purchase or dedicate a specific collection on your store to cleaning the oceans!

Let your customers leave a donation at checkout

Use Virtue's customer donation widget and give your customers the option to offset plastic as part of the checkout process

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Track and showcase your plastic offsetting impact 

Use the Virtue Impact Calculator to track your impact to date.

Grow Through Giving

Show your customers that you care and see the difference directly on your store


Increase in add to cart Rate


Increase in overall conversion rate


Increase in earnings per session

Over 20,000 causes to choose from

Coral Reef Planting

$32 plants and protects one coral reef fragment

Plastic Offsetting

$1.57 removes 1kg of certified ocean bound plastic

Kelp Planting

$1.52 plants one kelp plant

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Learn more about Virtue

We partnered with 7 clean seas in 2019 as one of our official plastic offsetting partners. To date they have offset more than 1,000,000 kg of plastic.

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Pineapple Island signed up for Virtue in 2022. Snce then they have supported many great initiatives including plastic offsetting, surfers against sewage, ...

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